Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
But what does it mean to talk about a 'topical map' in Local SEO? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.
A topical map works best when it caters directly to the common search phrases used by your target audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
First and foremost, thorough keyword research must be your initial step. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
Implementing a topical map into your local SEO strategy is beneficial in many ways. By structuring your website website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.